Video marketing is the strongest method for reaching your target audience. However, YouTube, Vimeo and Vine are inundated with an ocean of contents. Hundreds of videos, tweets and vine links are uploaded in these websites in every minute. Instagram has 150 million users. Vimeo videos are watched by 675 million people around the world. How can you stand out in such an overcrowded place? If you want to generate leads and make your brand famous, your strategies must be unique and highly attractive. While creating a video, it must be short and worthwhile. This is the most important part in video advertising. If you succeed in it, you can attract lots of audience and generate more leads.

This article analyses the leading video marketing tools, such as YouTube, Vine, Vimeo, and Instagram elaborately. If you read it carefully, you can able to implement these tools effectively. Besides, you will also get a clear idea regarding the pros and cons these marketing tools.

YouTube

YouTube is the largest video sharing site in the world and it is the second largest search engine. This is the best medium for marketing your business successfully. More than 72 hours of content is added in the YouTube every minute.

First of all, you must determine whether YouTube is the right platform for promoting your brand or not. If you want to promote a product-focused content, paid hosting services like Vidyard or Wistia will be the best option. YouTube is not good if you want to build links to your pages. If you are selecting YouTube, you cannot connect embedded videos to your site. Instead, these are connected back to the platform.

YouTube channel is right for you if your customers are watching videos related to your field. As per the findings of comScore, around 90 percent of online shopping is determined on the basis of brand videos. After viewing a video, 65% of customers will visit the website of a brand for getting more information regarding the brand and the company. However, it depends on the content, industry and your goals. Therefore, you must select the right idea for promoting your brand.

Viral is not the sole determinant of the success of a video. Going viral is really good. But it is very difficult to achieve this goal. Lots of videos are pumping into the YouTube in a second. While uploading a video, you must give importance to the needs and interests of your customers. If you do so, you can create long lasting impressions in the minds of audience. Though YouTube helps to promote the videos in a certain level, the success depends on the quality of your videos, which must have the ability to drive more traffic consistently.

Tips to Gain more Traffic to YouTube Video

Quality is the most important factor for generating more traffic. Therefore you must ensure to use high quality videos. It is better to hire a professional to shoot videos. The audio must also haveis high quality.

Selection of keyword is also equally important. Keywords should be put in tags, video description, and titles. Do not forget to include a link of your website in video description. This is highly important for generating traffic and SEO.

Selection of content is the next great thing. You must select the right content, which is essential for generating curiosity in the minds of people. The display content can be created on the basis of information, entertainment, or advertisement. This is highly helpful for improving recollection, increasing credibility and supporting the overall perspective. Besides creating high quality content, you must also monitor them constantly. You must find out the poorly performing factor and it should be removed as soon as possible. Otherwise, it will adversely affect your brand image.

Advantages of YouTube

* Great for SEO
* Always free
* Cross-platform
* Can focus on education/entertainment

Disadvantages

* Advertisements
* Overcrowded
* Competitors can upload related videos
* Not useful for creating a strong/uplifting community

Vimeo

YouTube is surely the best platform for video marketing and for generating more traffic. However, you can also consider different video platforms for getting more loyal community. The professionalism of Vimeo can be compared with that of LinkedIn. Vimeo is very popular among film makers and their fans. This is the best platform for targeting the audience with creativity. Though the potential for viral is much lower, presentation and the quality of video is very higher than the counterparts. Videos in this site are better organized. The user can also find the videos very easily.

After your video is finished playing, it will not display the related videos of your competitors. This is the major advantage of Vimeo. It is also free from ads. Therefore customers and users prefer to use it more.

Vimeo Tips

If you are planning to use Vimeo, you must also interact with people who comment on your video. It is highly helpful for increasing the chances of returning viewers again and sharing the videos. Thus, you can generate more leads.

Maintain integrity is also highly important. You must also create informative and quality content. If you expect payment for your videos, Vimeo on Demand will help you. Passionate audience, easy to use tools, etc are the other specialties of Vimeo.

Benefits

* Video quality is very high
* You can select your own thumbnails
* Ad-free customizable player
* Satisfy fully the quality seekers
* Host on custom domain

Disadvantages

* Less visibility
* Smaller community
* Uploading speed of free accounts is very slow
* If you want to promote your products/service, you must pay to host videos
* Search result may turn up nudity

Vine

This is a mobile application, which is helpful for uploading short and creative blips of video content. Vine is a community oriented platform because this application allows interaction between audiences and users exclusively. It is helpful for engaging and bouncing ideas back and forth. Thus, it provides more exposure to the people who involve in sharing. Vine is mainly focusing on the individual ideas, creativity and your audience. The users can explore various avenues for grabbing the attention of followers.

Tips

You must think about community seriously. It is also essential to participate and engage in community interactions often for getting the best result. People are interested in entertaining and useful videos. So, you must be practical and creative. You can create how to or demo videos for your product. It is also essential to create some interesting things relating to your brand.

If you upload inspiring, engaging and humorous videos, the audience will wait for more from your side.

Benefits of Vine

* It is a new platform launched in Jan 2013
* Embeddable
* Time limit is 6 seconds, so, can develop more creative videos

Drawbacks

* Short length
* Pornography ridden
* No filters
* Quickly getting crowded

Instagram

Just like Vine, the Instagram marketing platform also allows you to advertise in a more traditional yet tech-friendly way. Photos as well as short video clips are allowed here. This is a very cost effective platform. You can also use it very easily. This is highly effective if you are looking for getting fast exposure in a creative way. This platform was introduced 3 years ago. But today, Instagram is very popular for filtered photos. You can use hashtags in video sharing for promoting your favorites.

Quick Tips

If you want to step into Instagram, you must be careful to complete your profile. It is not good to avoid any steps. Linking other social sites and your website is also essential.

You should also find users who talk about your business, brands or related fields. Follow them and comment. Showing off your product is also highly important. However, you must stay away from spams.

Select people with personality and engage with them. Instagram focuses only on hashtags. Therefore tagging your content is highly important.

Benefits of Instagram

* You can edit videos
* Duration is 15 seconds
* Filters
* Thumbnail can be selected
* Owned by Facebook, so you will get more potential connections
* Stabilization of shaky videos

Disadvantages

* It lacks looping option
* You cannot add text within the application
* It lacks embedding capabilities

Now, the secret behind the success in video marketing is unfold. Just go through it carefully and take the wise decision. You can also make unlimited profit by taking the right decision as per your needs.